How clueless is Hollyweird?

OK, I have even less interest in seeing Brokeback Mountain than the usual Hollyweird drivel. But. (Oh, this is so hard to type while I'm laughing!) How clueless is Hollyweird to tout a movie about two homosexual shepherds as a "cowboy" flick? Yep. That's right. The two "cowboy lovers" the flick is built around are... sheep herders. "'We herded sheep on Brokeback one summer,'said Ennis..." What?!? "Sheepboys"? They couldn't find a cute lil ewe? Or did Hollyweird atypically just leave the love triangle on the cutting room floor? *Ewww!* Clipped and dipped at Conservative Cat and Is It Just Me?.